A3C Press Junket

The ballroom of Atlanta’s Melia Hotel looked like the behind-the-scenes of a rap show during most days of the A3C hip-hop festival, but the floor was a platform for industry knowledge and networking as the panels, interviews and press junkets went down all week long. Fans were given an opportunity to learn about their favourite artists, artists were able to network with industry professionals and gain the right contacts with the right people, and members of the press were able to grab those interviews that they needed, all under one roof. Talk about a hip-hop one-stop shop.
Artists like Atlanta’s Forte Bowie, Heltah Skeltah’s Rock-Ness Monster and Da Coroner all took a turn on the mic to share their thoughts on A3C and what they’ve got in the works musically during the press junket, where media crowded around the table during the live stream.
Lyrical legend R.A The Rugged Man took a minute out of his day, the afternoon of his headlining A3C show to speak about the festival. Although, in his words, he thought the festival itself was unorganized, he was still looking forward to performing and sharing his craft.
“I come from that era where, f*ck just making a record, you got to obliterate the stage, so my stage show, like my flows are like my ego,” he says, chuckling into the microphone.
Up-and-coming stars, such as Ken Rebel, had a turn to talk to press as well. The upcoming Brooklyn emcee, who shared the stage with A$AP Ferg the previous night for his first ever A3C experience, was also featured on the official A3C Volume 3 mixtape. For upcoming rappers like himself, festivals such A3C are an important part in gaining a fan base, and he most certainly took advantage of the opportunity.
“Due to various artists all under one bill, different fan bases come out and support each artist so there’s a lot of new faces that you get to see and you can reach out to a new crowd that you don’t have. It’s like, I’ve never been in front of a crowd like this, so let me try and bring them in and make some new fans,” he says.
After five days of knowledge and networking for fans, artists, producers, DJs, managers and press, everyone won.