Effetto Wear

Effetto is a musical term that means, “the effect music has on its audience.”
EFFETTO (MCW) is a clothing line created in January 2009 by Glaze (Dennis Lewis) a Toronto rap artist and entrepreneur, and JD Keyz (Jayson Dasilva) a classically trained pianist, with the hopes of representing all musicians of every genre, artists, producers, dancers, sound engineers, and music enthusiasts through designer wear. EFFETTO (MCW) has been designated the “Gear Musicians Wear.” This strong brand identity was created for musicians, by musicians with the hopes of generating greater awareness of musical culture and to foster camaraderie among artists through the EFFETTO (MCW) brand, as not just a clothing line, but a way of life.

Music has been called, “the universal language”. It transcends generations, religions, age, sex, race, and brings unity to those of all walks of life. Everyone has some sort of attachment to music, as it is part of our everyday lives. The power of music is the power of EFFETTO (MCW). We hope to bring musicians and music enthusiasts together through music inspired designs.

Contact us at: effettowear@gmail.com
NEW GEAR COMING SOON!!

Documentary

This year, I was approached by a Humber Film crew who wanted to make a documentary about me, and my life as a homeless university student. I shared with them my family history, how i ended up in a shelter, what it's like living in such a place, and what keeps me motivated. Even though I found it difficult to share my story, I know it can make a difference The stigma of homeless youth based on ignorance needs to be broken! I hope you enjoy it, and get something from it! Special thanks to Matt Rajczewski!