The sounds from acclaimed producers such as Oddisee, Elaquent, Sunclef, Rich Kidd and Lancecape billowed up and around the two-story venue, where silhouettes of bobbing heads could be seen throughout the darkly lit building. In three rounds, which consisted of introductory beats, Canadian rap remixes and finally, R&B collaborations, the producers showed off their skills, gaining feedback from the body language and applause from the audience.
Sango was the obvious crowd-favourite. The Michigan producer, who has only performed his beats at the Coachella festival, says that the experience differs completely from his process of creating the music. “When I’m on stage, it feels more like a lecture… at home, it’s more of a development. When I’m on stage presenting my craft, it’s polished.” He had the crowd dancing during all three rounds, especially during the night’s Canadian remix round when he remixed Drake’s new single, “Hold On, We’re Going Home”.
DC Diamond District producer, Oddisee said he was excited about taking part in the Manifesto festival and pleased at the newfound spotlight that producers are now given through more interest in producer showcase events.
“I think it’s cool that they’re starting to have more producer showcases at festivals and a part of hip-hop events in general. The producer has always been kind of the backbone of the hip-hop world in the first place, so for us to be put in the foreground is kind of a good thing,” he says.” The multi-talented artist also surprised the crowd by coming out and spitting as well, later on in the night, alongside Canadian emcee Shad K.
With powerful beats and a packed venue, The Beat was a success, and by putting a face to the music, the producers got the nods they deserved.
