The Closers finale and launch of The Music Biz App

The music business really is a game, but now everyone can play it courtesy of Hungry Eyes Film & Television and XMG Studio’s new IOS app, The Mu$ic Biz. Last Saturday’s launch party featured, The Closers duo, Rich Kidd and Son Real, who performed the finale of a National tour to a packed Rivoli venue in Toronto.
Jen Holness, owner of Hungry Eyes Film & Television, who produced The Mu$ic Biz as the company’s first app ever, explained that the game is a simulation of the music industry from production to management to music. “You are a music mogul. You can create music. You run your label. You manage your artists,” she stated. The app will officially be available December 12.
Rich Kidd, who put on an incredibly energetic show with his Closers comrade Son Real, is featured in The Mu$ic Biz, which is why Hungry Eyes and XMG chose to launch the app at the tour finale of the two emcees, explained Holness.

“We wanted the game to have a unique feature. As a music biz, we thought, how cool would it be if you could actually make music within the game? … What if we had another segment in the game with premium beats? Why don’t we reach out to up and coming really solid producers, guys like Rich Kidd. Their music is in the game and you can use and play their beats as premium beats in the game. When it came to a launch event now, what we thought was, these guys are performing, so we’ll do an event where they perform, we launch the game and it’s this cool synergy of game and music. Essentially, what the game is meant to be.”
The wall-to-wall supporters at the venue welcomed Rich Kidd home with an incredible amount of support, providing energy that is usually unheard of for a Toronto crowd, but was well deserved for the pair who had hit up 12 cities on their tour together.

“They approached me earlier on in the year to do beats for the app,” Rich said. “It’s a good opportunity to fuse my music with some other stuff [rather] than just giving it to artists. I jumped on board. They also wanted to do a launch party when we were doing our last show in Toronto so we thought it would be a good idea to mix our shows together, release their app and celebrate the closing of The Closers tour.”
Rich Kidd and Son Real have both contributed to the Canadian hip-hop industry and garnered a name for them independently, but as a pair, The Closers reached the number three spot on iTunes for hip-hop sales. Son says they have accomplished what they planned to when they decided to unite for the joint album. “We did something that was innovative and definitely worth it. I don’t regret anything about it,” he said.