Last year at NXNE 2012, an interactive panel titled, “Making The Most Of Your Music City” took place at the Hyatt Regency, where a study was presented comparing Toronto’s music industry to that of the “Live Music Capital Of The World”, Houston, Texas in the hopes of modeling the industry after the Southern city.
A dream became a reality this year as moderator Graham Henderson, president of Music Canada announced at the NXNE panel that the local music community, Toronto tourism industry and Toronto City Hall will unite as they launch a new effort titled, 44° 79°, dedicated to branding Toronto as the new music capital of the world. The campaign plans to create a ‘musical task force’ in City Hall, create new opportunities for artists, promoters, studies and venues and create a united musical community.
Panelists and supporters who came to the Toronto’s Music City Campaign 2.0 Thursday were able to take part in the launch that will, in the next few years, add to the growth of Toronto’s music scene and re-define the city as the place to be for music.
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