Gift Of Music at the Hard Rock cafe

Like any successful holiday gift exchange, ticketholders left Toronto’s Hard Rock Café with a lot more than a gift card or stocking stuffer at the third annual Gift Of Music.
The event, hosted by Kid Kut and Jully Black, was dedicated to raising money for MusiCounts, a charity-based organization that focuses on supporting music initiatives and programs in schools. Those who supported the fundraiser enjoyed music from the solid roster of Canadian talent such as Kim Davis, August, Trinity Chris and JD Era. The renowned venue was packed wall to wall with music lovers who came out to celebrate the season and give to a great cause.
Michael Hurley, manager of MusiCounts, thanked everyone in attendance for making a difference in children’s lives across Canada and shared that the foundation will donate over $600,000 to Canadian schools in order to build their music programs.

“At MusiCounts our mission is to make sure that every child in Canada, regardless of circumstances, has access to music programs in school,” he said, while addressing the crowd. “What this is doing is providing an opportunity to learn skills to help them improve with other subjects in school, it’s an opportunity to discover a class that actually makes them want to go to school every day. It’s an opportunity for them to discover their talent and an opportunity for them to build their self-confidence. These are skills that transfer far beyond a classroom, whether they want a career onstage or anywhere else. That is why music is so important and that’s why it needs to stay in our schools.”
Many desirable gifts, including House of Marley headphones and boom boxes were raffled off between sets. The music company has partnered with MusiCounts, donating funds from every set of headphones sold in Canada, which has been tallied at $70,000 to date.

Savannah Re, who opened the show with her signature soulful voice in a festive red dress, was blessed enough to go to arts school, but the young up-and-comer said that the support is not there for the majority of kids who have dreams of becoming an artist like herself.
“Even in our schools, music is looked at as something that is less than exemplary. MusiCounts is something that we need,” she said.
Besides raffle prizes, everyone in attendance was given the gift of music through some of the talent in Toronto and were able to give back just that through their support of the MusiCounts initiative. It was a night of great music, in support of the future of music in Canada.
Photos By: Kiah Walsh