DJ Starting From Scratch Spotlight Series

DJ legend Starting From Scratch is a staple in the Canadian urban music scene and has been involved with the Stylus Awards since it began in 2006. After winning three awards during the first year, Scratch took himself out of the runnings to join the corporate side of the show. This year, he looks forward to co-hosting the event and taking in the new generation of DJs that he has helped pave the way for.
HOW HAVE YOU SEEN THE STYLUS AWARDS EVOLVE SINCE ITS BEGINNING? Production-wise, it’s gotten to a whole new level. It’s up there with all the other award shows, especially “urban shows”; to me, it blows them away just by the screen values and the guests and artists and everyone they’ve been getting to come through. Crowd-wise, that’s the thing that needs to be worked on. Numbers are there, but I don’t think it’s the ideal crowd. It’s still a little bit of a ghetto feel to it, which I guess, over time, they hope will turn into more of a mainstream crowd, but for now, I don’t think the production value meets the crowd value and I don’t think it’s appreciated by the crowd that’s showing up.
WHAT IS YOUR MOST MEMORABLE STYLUS AWARDS MOMENT? The first one; when I won. I won three [awards] in the first Stylus Awards, so to me, that was amazing, because it was essentially the first DJ show of its kind, so to be honoured like that and to be voted, especially by other DJs and all the record people — that will always stand out to me. After that, I kind of jumped to the other side and got on the corporate side of it, so that was my first and only experience with it, so I will always hold that very dear.
WHY ARE YOU NO LONGER BEING NOMINATED? I made that conscious choice awhile back to jump on the other side and stay out of the rat race, because even as you win, you still get tons of hate and negativity from all the other guys, so I just took myself out of it and decided to become a part of the show so I’ll always stay relevant and I’ll be where I need to be. I’ll still be represented at the show; I just don’t need to be in the rat race… It’s still tough. There’s still the fighter in me that sees things happening and it’s like, “I could have taken that” or “I could do this,” or “I know I’m better than this,” but I’m actually glad I am where I am. I have more fun with it, there’s no pressure on me and it’s a totally different view, being on the side that I am on.
WHAT DO THE STYLUS AWARDS MEAN TO YOU? To me as a DJ, I wouldn’t say it’s the be all, end all, because to me, the be all, end all is the crowd coming to support you in the clubs. This is more of an industry event, so just to be represented and shown respect within your industry is a huge step. I don’t think the general public understands the awards and doesn’t really attend the awards, because they don’t understand them. In the Canadian music scene itself, I still don’t think it’s respected as it should be… They have the Junos and these “DJs” are winning these Grammys, but the guys that are doing the footwork and the roadwork aren’t really getting recognized. It’ll get there over time, as long as they keep pushing it in the right direction.
WHAT ARE YOU MOST LOOKING FORWARD TO AT THIS YEAR’S AWARDS? As usual, to see who the underdogs are, who the upsetters are, the performances and so forth; I know production-wise, it’s going to be raised to a whole new level again. I just like to see the underdogs take it. I know a couple guys that have been retired so it’ll be interesting to see what the new generation is going to come take these awards now.